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How to Design Packaging That Sells

Packaging has the power to make or break a product. It’s usually your first interaction with a brand and an immediate opportunity to make an impression. But creating effective packaging isn’t always easy. In fact, it can be highly challenging to get right.


A lot of factors need to be considered for your packaging design to sell your product effectively. What does your target audience respond to most? Technical and printing capabilities? How to comply with market regulations? What kind of box will also have secondary uses once its contents have been used up? There are plenty of questions that you will need answers to before you begin producing packaging for your product.


This article covers some of the most important considerations when designing packaging for a new product, so keep reading for tips on how to make sure that your finished product is something that sells!



Branding and Marketing

A great place to start when designing packaging is to consider your branding and marketing strategy. This will help you to determine the key messages that you want your packaging to portray. If your product is organic, you might want to incorporate a green color into your design to help promote this fact. If you use recycled materials in your packaging, you may want to integrate this into your design as well.


What’s more, you’ll also want to think about how your packaging design will impact on the shelf space in which it will be placed. For example, a product that’s placed in a large cardboard box with a bold and colorful design will likely catch the attention of shoppers more than a simple, black-and-white product that sits in a small cardboard box.


Product Usage

Before you get too attached to a certain design or concept for your packaging, it’s a good idea to think about how the product will be used and what kind of packaging will be required. For example, a bar of soap that comes in a cotton bag or reusable tin may look great, but will the bag be strong enough to last through multiple uses?


If you’re packaging food items, you’ll also want to make sure that you’re following all food safety and legal regulations. When it comes to personal care packaging it is important to understand the hygiene and health restrictions that must be considered.

All these considerations are important when designing your packaging, as they will impact on the type of design that you can use and the materials that you select.


Design Concept Creation

Now that you’ve determined what your packaging is going to be used for, you can start to think about design concept that sees among other things images, color and typography that should be in line with your business strategy.


Color is a powerful tool that can influence a consumer’s buying decision in just a few seconds. With that in mind, it’s important to choose a color palette for your packaging that will appeal to your target audience. The same applies to the use of images and claims.


You should also be mindful of the fonts that you choose for your packaging. The font that you select for your product name, for example, should be consistent with your brand and help to sell your product.


Packaging Structure

Once you’ve determined the general design of your packaging, you can start to think about the additional details that will be incorporated into the design. For example, you may want to consider including barcodes, product expiration dates, and other important information. One of the most important details to consider when designing packaging is the type of packaging you’re going to use. There are a variety of packaging materials to choose from, each with their own set of benefits and drawbacks. For example, paperboard is lightweight and inexpensive, but it’s also not very durable.


Materials Selection

There are a handful of materials that you can use to create packaging, each of which offers its own set of benefits and drawbacks. You can use paper cardboard, paperboard, and kraft paper are the most common materials used for packaging in the food and drink industry. If you’re packaging a liquid product, however, you’ll likely want to avoid paperboard and paper. Instead, you may want to look into creating plastic or glass packaging.


For example, glass is a durable and safe packaging material that is commonly used for food and drink items. It’s also important to consider the type of finish that you want for your packaging. Are you going for a matte or glossy finish? What color finish do you want?


Conclusion

Packaging has the power to make or break a product. It’s usually your first interaction with a brand and an immediate opportunity to make an impression. But creating effective packaging isn’t always easy. A lot of factors need to be taken into account in order for your packaging to sell your product effectively. Once you’ve considered all of these factors, though, you’ll be well on your way to designing packaging that sells.

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